Feedback is one of the great resources that make us aware of the invisible challenges on the delivery side and gives us opportunities for growth. Especially in a business that is just starting out, it's easy to fall into a negative cycle of making what you want to make instead of what the customer wants. We should start with feedback and continue to build products from feedback.

But receiving feedback is not enough at all. It's important to understand how to receive feedback effectively and how to apply it to the product.

How to choose a feedback partner

The success of the session depends on who you ask for feedback. You will get the best ideas by engaging with the best people.

Royal Customer

The startups use trial and error based on hypothesis testing. But the fact is much stronger than hypotheses. Royal customers will be the key to proving that the product is wanted and needed. Knowing how to get them to use the product more deeply and for longer would be meaningful to the product.

Also easier to get customers to accept the feedback session because they also agree that the product they're using is improving. The first step in improving your product is to talk to your royal users.

Potential Customers

However, in the early stages of a startup, it is not always possible to have royal customers. In such cases, it is necessary to conduct interviews with our hypothesized users. In order to find potential customers, you need to introduce them to the people you hypothesize need your product, or find them somewhere else.

Onboarding and landing page parts are often better for potential customers because they have no more preconceived ideas than royal customers.

Who Not to Choose

A wrong opinion by the wrong person could breed ruin. This should be avoided. We often ask our friends and family for their opinions, which is not right. The reason for this is that the bias of your product is stronger than the product itself. A common mistake is to assume that people are using your product because you made it, not because it's good.

Also, be careful about talking to people who are not customers or potential customers. They tend to give you feedback that would be nice to have, not just what they would use if they had it. These noises should be muted.

How to efficiently advance feedback

Observe, Not Ask

When it comes to user interviews, we have a strong image of asking questions and exchanging opinions. But this is wrong. It's better to avoid talking as much as possible and observe how they behave in front of the product.

If you find something that bothers you, ask them openly. Instead of talking, you should observe what they do and focus your attention on why they do it and how they use it.


In a session, the recording is basically mandatory. During a session, you need to pay some attention to communicating with the other person, so you can't focus 100% on their movements. When you watch back on the recording, you can focus only on your observations because you don't need to communicate with the other person.

Most video chat apps have a recording feature, but I especially recommend Remotehour's recording. You can start recording with one click at any time, even during a call. It also archives the recorded file on your browser later.

Taking Notes

Taking notes is natural. But you should write down what you feel, not what they say. If you are recording, you can look back on what the other person said, but you can't keep a recording of the ideas you felt at the time.

When taking notes, Remotehour's note-taking feature, which is tied to the session and automatically saves them, would be useful. You can launch it in the middle of a call, it is saved and can be reviewed from the session history.

Alternatives And Examples

If you already have some features that you plan to create, or if you are replacing an existing service, show it to them and ask for their opinion. There is a limit to what you can say, and people will only be able to give you an accurate opinion if you can visualize or touch it.

Time Limited

It takes time for the other person to gather their thoughts and feelings. Therefore, it would not be kind to rush the other person. On the other hand, overthinking opinions are often useless. It's important to create a rhythm where you can ask people to express their opinions in a fast-paced manner, just as you would ask them to express their feelings.

The other person is taking the important time to help you with your feedback, so it's not a good idea to spend too much time on it. From the beginning, it's best to set a timer and finish the work in a sense of time.

With Remotehour, you can set a timer for every session. You will be able to consciously finish within a set amount of time. And if you run out of time, you can easily add more.

Don't Let Them Overload You

It's not a good idea to put too much pressure on the other person for a feedback session. If you go through the steps of exchanging messages and scheduling, it is difficult to schedule a session because of the burden on both parties.

With Remotehour, you don't have to book a session. You just send them the URL of your room and they can skip the message exchange and scheduling and connect with you. This is very good at realizing many feedback sessions.

Anyone can get started with Remotehour, which is useful for feedback sessions, for free. Let's collect more meaningful feedback and make a better product.